4Ps of Marketing Strategies

4Ps of Marketing Strategies

Marketing is a process of buying, selling, delivering and exchanging of products between businesses, and customers (American Marketing Association, 2022).

Product

It is basically the products of what your company sells to the customers which could be online or offline. It is promoted through the other 3Ps of marketing strategies. For example: Apple selling smartphones (American Marketing Association, 2022).

Price

It is the amount of value you charge the customers for buying your products. Depending on the fairness of the prices, you could either get a profit or none at all (American Marketing Association, 2022).

Place

This is the location of where you should sell your products and how it is delivered to the market. It could either be a place is real life or online (American Marketing Association, 2022).

Promotion

This includes advertising and promoting your products to the customers, showing them why they should spend their money on it and how it is useful to them. The products could be promoted through online websites, social medias or reality (American Marketing Association, 2022).


References

American Marketing Association (2022) The Four Ps of Marketing. Available at:The Four Ps of Marketing (ama.org) (Accessed: 2 August 2023)

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