SEO

SEO

SEO stands for Search Engine Optimization. Its purpose is to increase the rankings of ones own website in search engines such as Google. It also increases online traffic in organic search engines. It uses crawlers  which are bots used to gather information on the internet linking one web page to another (Ellis, 2023).

References

Ellis, M. (2023) What Is SEO? Available at: https://moz.com/learn/seo/what-is-seo (Accessed: 1 September 2023). 

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